Habe Honey, Co. Social Media
HABE HONEY, CO. · SOCIAL MEDIA STEPS
A simple plan for Habe Honey, Co.: show neighbors the bees and the honey, and make it easy to buy a jar.
Start here: one page people can find
Before posting, give people one place to learn about the honey and how to buy it. Put the same business name, town and contact everywhere.
The Habe Honey, Co. page
The family’s page on We Help People Everywhere. Use it as the link in every post and on every sign.
Open the page ↗An Annie’s page
Annie’s Action AI offers a free page in its community directory, where the family can describe the business and the towns it serves.
See the Annie’s option ↗A clear page helps people understand the business. It does not guarantee search placement or buyers.
1. Make the profile answer four questions
What do you sell? Where are you? When is honey available? How do I get a jar?
Sample profile: Honey and handcrafted herbal products from our family’s hives in Hickman, Nebraska. [Jar sizes and price]. Honey available [when]. Pickup or markets: [link].
Habe Honey, Co. already has a Facebook page with more than 200 followers, so start there. Put this site’s page in the page’s About section. Add a second channel only when Facebook is steady. Local Facebook groups suit neighborhood sales; Instagram and TikTok suit short clips from the bee yard. Two or three posts a week is plenty.
2. Six things to post about
Meet the family
Who keeps the bees and why. A photo at the hives beats any logo.
Inside the hive
A frame of capped honey, bees at the entrance, the smoker going.
Hive to jar
Uncapping, the extractor spinning, honey pouring through the strainer.
One question a post
Why honey crystallizes, why the color changes, what raw means.
Honey is ready
How many jars you have, where and when, and how to ask for one.
A real buyer
With permission, share an honest review or a regular buyer’s favorite.
3. Captions to make your own
Introduction: Hello, Hickman! We’re Habe Honey, Co., a family that keeps bees right here. Our honey comes from the flowers around us, and we jar it ourselves. Want to know when it’s ready? Follow along or message us: [link].
Honey is ready: This year’s honey is jarred. We have [number] one-pound jars at [price]. Pickup at [place and times] or find us at [market] on [day]: [link].
From the bee yard: Checked the hives today. Bees are bringing in [what is blooming]. Harvest should be around [month]. Questions about local honey? Ask away: [link].
A question answered: “Why did my honey turn solid?” That’s crystallizing, and it’s natural. Set the jar in warm water and it turns liquid again. More questions: [link].
Tags: a small, relevant set such as #HickmanNE #NebraskaHoney #LocalHoney #HabeHoney. Put the town in the caption too.
4. Photos and video from the bee yard
- 15 seconds, hive to jar: lid off, a frame lifted, honey spun, a jar filled.
- The frame: a close-up of capped honey in good light.
- The table: jars lined up with the label facing out and the price showing.
- Keep it safe: wear your gear on camera, and never film in a way that encourages anyone to open a hive without protection.
- Keep the family private: leave children’s faces and names out of posts unless a parent decides otherwise, and keep your home address off the screen.
5. Your first four weeks
| Week | Monday | Thursday |
|---|---|---|
| 1 · Introduce | Meet the family and the bees | A short clip inside the hive |
| 2 · Explain | How honey gets from hive to jar | Answer: why honey crystallizes |
| 3 · Show | Harvest day | The jars, the price and where to buy |
| 4 · Keep them | Thank a buyer (with permission) | When the next honey will be ready |
Each week: take photos while you work the hives, check how many jars you have, and write the posts. Never advertise honey you have already sold.
6. Turn a message into a sale
Thanks for asking! We have [size] jars at [price]. You can pick up at [place and times] or find us at [market]. Send me a message with how many you’d like and when works for you.
In local groups, read the rules and post sales where the group allows them. Answer questions helpfully, and don’t message people who didn’t ask.
7. Measure buyers, not likes
Track each post’s date, topic and channel, the messages it brought and the jars sold. Ask every new buyer how they heard about you.